Lagoon SMART Committee

In August 2017, the MRC held a Communications Assembly at the Ted Moorhead Lagoon House. The assembly engaged 50 education and communications delegates in working sessions to learn the social marketing tools used by marketers to guide educational programs and outreach campaigns.

With grant funding from the Galesi Family Foundation, the MRC hired Uppercase, Inc., Florida’s leading marketing firm specializing in social marketing and environmental education, to lead the assembly.

From this assembly, 42 individuals representing 29 partners formed the Lagoon Social Marketing and Research Team (SMART) Committee.

The Lagoon SMART Committee meets quarterly and has the following goals:

  • Conduct social marketing research in the areas of stormwater runoff, grass clippings, Low-Impact Development, and septic system maintenance
  • Share strategies for implementing social marketing campaigns and overcoming challenges to build capacities
  • Identify sources of funding for the social marketing research and implementation
  • Develop a single message for lagoon stewardship
  • Develop a directory of existing Lagoon education programs

For more information about Lagoon SMART Committee, please contact the MRC’s Allison McGinley at

Social Marketing Resources

Below is a list of resources that may be beneficial in implementing a social marketing campaign in your community.

Community-Based Social Marketing

Social Marketing Online Certification
This 8–12 hour self-paced online certificate program was designed to provide an overview of Social marketing strategies as they are applied to Extension and outreach programming. Offered by the University of Florida, Institute of Food and Agricultural Sciences. Click here for details.

SMART Committee Meeting Minutes